Introduction
Lesson 1: Providing true differentiating VALUE to strategic clients
Lesson 2: The critical importance and value of strategic RESEARCH
Lesson 3: PROFILING CLIENT NEEDS: The foundation to build from.
Lesson 4: BUILDING ACCOUNT MISSION: Ideally involving your client constituents.
Lesson 5: EMPLOY BIG PLAYS: Winning big- client and you.
Lesson 6: Growing relationship value and earning irreplaceable LOYALTY
Bonus documents to help execution
